In the ever increasing competition for the valuable rental dollar, landlords must realize that the perceived value of their rental is a culmination of small details summed up to create an overall picture. Most landlords realize the value of a fresh coat of paint and a clean unit is a must. However, many do not realize that they can greatly improve the rentabilty by enhancing the features and hiding the short comings. One of the easiest and most affordable ways to “dress up you rental is through the use of mirrors. Mirrors can make an otherwise small unit seem a lot larger and inviting. Mirrors have the unique quality of producing space where otherwise the feeling would be of crampness and confinement.
“In many of our less performing properties, we have found that simply adding a few mirrors to our rentals has dramatically decreased the vacancy times and increased resident retention.” Ken Lemal, a seasoned landlord and president of Home Partners Associates in Atlanta. “Its amazing what a relatively small investment can do the effectiveness of our marketing efforts.”
Mirrors create a lasting first impression that can be a determining factor for a prospective renter’s final decision. In order to offer more rooms, many smaller units are forced to put a wall in from of the main entrance. Savvy, landlords usually put a large mirror on the wall to detract from the obtrusive nature of the wall and to the perceive confinement associated with the kind of walls.
As the landlord walks the prospect through the unit, he may want to strategically place mirrors in and at the end of hallways, entryways and bedrooms to have them appear more spacious.
Upon arriving at the kitchen the landlord may consider putting a mirror at the backsplash of the countertops to reflect light onto the food. Since most people view the kitchen as the focal point of the home, adding mirrors in and around the kitchen will add flavor and depth to the kitchen and subsequently adding value to the whole unit.
The bathrooms always have mirrors but many times not enough. One little mirror in front of the medicine cabinet is not sufficient. Full length mirrors and vanity mirrors are always appreciated by all. The look and feel of the bathrooms can make or break a prospect’s decision to rent.
Mirrors in the living room offer a great opportunity to bring in extra light to the room. They also reflect images of art of other decorative designs of the room including mantles, pillars and fireplaces. Sometimes mirrors places across from each other add an effect of infinite depth. Placing mirrors in decorative frames add much distinction to a living room and complements the other furnishings.
Many landlords make the mistake of assuming that there is something wrong with their rental unit when they are unable to lease it quickly. They may even think that their selling skills are lacking or even think that its time to undertake a comprehensive remodeling endeavor.
Before going to extremes, landlords are advised to try mirrors. It may save thousands of dollars in vacancies, turnover and promotions.
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